Why is there so much nostalgia attached to Ladybird books from 50s-70s?
The 1950s to the 1970s are widely considered to be Ladybird’s ‘golden age’. This period saw the post-war baby boomers come of age, creating a mass of new consumers who were open, confident and unrestrained. Ladybird books reflected this optimism with its forward-looking design and illustrations, which depicted a utopian vision of modern Britain.
Throughout these decades, Ladybird published its most well-known, beloved series including Well-loved Tales (Series 606D), People at Work (Series 606B), and arguably the most influential, Key Words (Series 641). It was during this period that Ladybird established itself as a respected and trusted children’s brand with titles covering a vast range of subjects and interests.